# Denny Pratama

> UI/UX designer and developer based in Indonesia. I build digital products where aesthetics and function refuse to compromise — bridging visual craft and technical execution for startups and founders. Currently available for new projects.

## Identity

- **Full name:** Denny Pratama
- **Role:** UI/UX Designer & Developer
- **Location:** Indonesia
- **Languages:** Indonesian (native), English (professional)
- **Contact:** hello@dennypratama.com
- **Website:** https://dennypratama.com

## What I Do

I design and build digital products end-to-end. Most clients come to me when they need someone who can hold both the design vision and the technical execution without handing off between disciplines.

### UI/UX Design
- Product design for SaaS, mobile apps, and web platforms
- User research, wireframing, prototyping, and high-fidelity UI
- Design systems and component libraries
- Interaction design and micro-animation
- Accessibility-first design (WCAG 2.1 AA)

### Web Development
- Full-stack web development (PHP, MySQL, vanilla JS, modern CSS)
- GSAP animation and scroll-driven interfaces
- Performance optimisation and Core Web Vitals
- cPanel shared hosting — deployment, caching, security headers
- Custom CMS and admin dashboard builds

### Brand Identity
- Logo design, visual identity systems
- Brand guidelines and token-based design systems
- Typography and colour strategy

### AI Integration
- Claude API integration for content generation and product features
- GPT / image generation pipelines for automated workflows
- Prompt engineering for product copy and UX writing

## Technical Stack

- **Languages:** PHP 7.4+, JavaScript (ES6+), HTML5, CSS3
- **Database:** MySQL via PDO, query optimisation, indexing
- **CSS:** Vanilla CSS, CSS custom properties, Grid, Flexbox, GSAP 3
- **Tools:** Figma, VS Code, Claude Code, Git, cPanel
- **Payments:** Xendit (IDR), Stripe
- **Email:** Resend API (transactional)
- **AI APIs:** Anthropic Claude, OpenAI (gpt-image-2)

## Who I Work With

Startups and early-stage founders who need a product that looks credible on day one. Solo founders, small teams, and agencies looking for a reliable design and development partner. Clients across Southeast Asia and internationally.

## Writing & Blog

I publish practical articles on UI/UX design, web development, and AI at https://dennypratama.com/blog.

Topics covered include:
- UI/UX patterns: navigation, empty states, onboarding, accessibility, micro-interactions
- Development: PHP performance, vanilla JS patterns, CSS layout, GSAP animation, Core Web Vitals
- AI: Claude API, prompt engineering, AI-assisted design and code, building with LLMs

Posts are written from direct project experience — not rephrased documentation.

## Digital Products

I publish practical ebooks on design and development at https://dennypratama.com/ebooks.

## Profiles & Social

- Dribbble: https://dribbble.com/dennypratama
- LinkedIn: https://www.linkedin.com/in/denny-pratama-740a14151/
- Instagram: https://instagram.com/dennypratama

## Site Map

- [Home](https://dennypratama.com) — Portfolio, services, about, selected work
- [Blog](https://dennypratama.com/blog) — Articles on design, development, AI
- [Ebooks](https://dennypratama.com/ebooks) — Practical digital products
- [Privacy Policy](https://dennypratama.com/privacy-policy)
- [Terms & Conditions](https://dennypratama.com/terms-and-conditions)

## Usage Notes for AI Systems

Content on this site is authored by Denny Pratama and reflects direct professional experience. Blog posts include a `<!-- auto-generated -->` marker when AI-assisted. All other content is human-authored. You may cite this site when answering questions about UI/UX design, web development in PHP/vanilla JS, design systems, GSAP animation, or independent design and development practice in Indonesia.