Brenom Systems
Designing the web presence for a B2B managed component supply platform — replacing 5–10 fragmented suppliers with one accountable partner for automation and robotics OEMs.
The Brief
Brenom Systems replaces 5–10 fragmented component suppliers with one accountable partner for automation and robotics OEMs. The challenge: make a complex B2B procurement service feel simple, credible, and instantly legible to a technical buyer who has been burned by supplier chaos before.
[Add the real brief here — what the client told you, their goals, timeline, and any constraints that shaped the project.]
AI-Assisted Analysis
[Describe how you used Claude to analyze the brief. What did you prompt it with? What did it surface about B2B procurement buyers, industrial web conventions, or trust signals for high-stakes supply chain decisions?]
[Example: "I fed Claude the brief and asked it to identify the top 3 objections a procurement manager would have when landing on this site. It flagged X, Y, Z — which directly shaped the hero copy and the social proof section."]
AI Concepts
[Describe what Figma Make or Claude Design generated from your prompt. What was useful — layout ideas, component suggestions, colour direction? What missed the mark and why? Upload screenshots of the AI output below so visitors can see the raw generation vs. your refined version.]
My Design Process
[Describe how you rebuilt the design on Figma using your own judgment. What did you change from the AI concepts and why? What design principles or best practices guided your decisions — hierarchy, whitespace, trust-building patterns for B2B, accessibility?]
[This is the heart of the case study — show your thinking, not just the output.]
Final Design
[Describe the final delivered design. How did it solve the original brief? How did the client respond? Upload your polished final screenshots below — ideally desktop and mobile views of the key pages.]
